The purpose of this study was to explore the outreach capability of Image Wisely using Facebook Live, and identify elements of Image Wisely Facebook Live events that may be associated with more successful outreach.

In late 2018, Image Wisely unveiled a completely new and redesigned website. In the same time period, the Image Wisely Executive Committee discussed and brainstormed ideas for improving the effectiveness of its outreach and elevating Image Wisely’s public profile. The primary action item from those discussions was for Image Wisely to use Facebook Live as a tool to engage the radiology community. Facebook Live is a feature that allows the live stream of video to an audience who can provide reactions, comments and shares in...

Table 1 shows descriptive statistics for the ten Facebook Live events in the study, including the reported social media statistics and asterisks identifying the highest and second highest values for each. The event with the highest reach and number of views was part 2 of a pair of events reviewing NCRP Report Number 184 on medical radiation exposure (reach = 14,604; views = 4,500), which also had the highest number of new followers gained (52), and was conducted in discussion format. Interestingly, part 1 of...

Compared to Facebook Live events with solo presenters, having live discussions on timely topics between 2+ people is associated with more reach, views, and new followers gained.

Lilly Kauffman et al., “Breaking News: Using Facebook Live to Transmit Radiologic Information Quickly on a Global Scale,” Journal of the American College of Radiology 17, no. 7 (July 1, 2020): 899–902, accessed February 14, 2021, https://www.jacr.org/article/S1546-1440(20)30537-8/abstract.

D. Gress: Nothing to disclose M. Swope: Nothing to disclose B. Schueler: Nothing to disclose D. P. Frush: Nothing to disclose D. Litmanovich: Nothing to disclose E. K. Fishman: Nothing to disclose